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By now, it's no secret that approximately two-thirds of the American population is overweight with the rest of the developed world progressively catching up. You hear about it on the radio, see it on TV, and read about it almost everywhere. The shocking part is that we have more "experts", pills, potions, and exercise gadgets available today than ever, yet we're unhealthier than ever.

Is it me, or is there something wrong with this picture?

What you've just read is the introduction from chapter one of my book, Weight Loss Secrets of Superstars. The reason why I've inserted this excerpt on this page is because it sheds light on a very truthful, but alarming, reality: the popular advice we're receiving for losing weight is NOT working!

In terms of diet books and books on losing weight, we all know that there are thousands available already. What most of us aren't aware of, however, is that the majority of them are based on a similar obsolete concept: that all we need to do to lose weight is to "eat right and exercise".

While eating right and exercising are both essential ingredients in the recipe for losing weight and keeping it off, books and programs that focus on this concept alone are failing to help us deal with a large number of the critical issues and challenges that are causing us to gain weight. Some of these include:

  • Work related stress

  • Personal stress

  • Low levels of energy

  • Poor self-esteem

  • Emotional eating

  • Self-defeating thoughts

  • Negative influences

  • Eating binges

  • Lack of motivation

  • Self-defeating habits

  • Non-supportive beliefs

To make matters even worse, many of these books and programs are marketed similar to the weight loss products that claim to produce outrageous results--with misleading advertising that suggests that we can lose an unrealistic amount of weight in a very short period of time and with very little, if any, effort.

Between this lack of adequate information and the false expectations marketers
create for us, it's no wonder why 95% of us get frustrated and eventually give up!


Having thrown in the towel myself many times over the years, I was determined to create a step-by-step workbook that provides you with a complete arsenal of real-world tactics and methods to tackle most, if not all, weight loss related issues. The end result was Weight Loss Secrets of Superstars.
  • Knock out overeating, emotional eating and binge eating forever
  • Program your body and your mind to maintain a constant fat burning state
  • Kick your energy, metabolism, and digestive system into high gear
  • Develop a champion's mindset to overcome any self-defeating thoughts
  • Create healthy eating and lifestyle habits to maintain your results long term
  • Work smarter--instead of harder--to avoid struggle
My personal promise to you: If you apply what you learn, staycommitted and never give up, your weight loss success is inevitable! - Alex Hernandezz